Why We Joined Bon Appétit

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Bon Appétit

7 күн мурун

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
www.bonappetit.com/story/sonia-chopra-looking-to-the-future
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

Жорумдар
Bon Appétit
Bon Appétit 7 күн мурун
Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn
redheights
redheights 2 саат мурун
Address the pay gaps for POC head on. Unsubscribed.
Emmette Coriva
Emmette Coriva 10 саат мурун
BA: We will not pay them the salary they deserve and they will quit but we will hire new chefs who will accept the money since they are just starting.
R Cusick
R Cusick 16 саат мурун
How fairly? LET'S SEE THOSE NUMBERS, BA.
Iggy Peralta
Iggy Peralta 20 саат мурун
No, You’re obviously not.
Phil Harris
Phil Harris Күн мурун
then explain what ahappend this is one of the worst if seen on yt/ bá
lightnight14
lightnight14 9 мүнөт мурун
This is awful, who did you think would actually buy this crap?
DeadBugEngineering
DeadBugEngineering 10 мүнөт мурун
Interesting choice to combine bad taste with a cooking show.
Danny Sagal
Danny Sagal 27 мүнөт мурун
You are not addressing the issue ba, this is a great example of PR redirecting. Not here for it.
Rob Ketchens
Rob Ketchens 30 мүнөт мурун
@ba THIS IS JUST WRONG !!!! RETURN TO THE REAL ba TALENT, NOT THIS BLAND BS!
Azure Dragon
Azure Dragon 34 мүнөт мурун
Are they at least fixing their crap and giving these guys the same pay as their coworkers?
ana banana
ana banana 41 мүнөт мурун
Is he their boss? The way he’s leading the conversation like he’s the host is annoying.
Fabian Orejarena
Fabian Orejarena 57 мүнөт мурун
Good for these POC creators... I hope Conde Nast understands that tokenism isn't he one tho. Zola's new show in the Babish Culinary Universe is lit btw!
RebootYourComputer
RebootYourComputer Саат мурун
yikes.This is not the way to handle the situation.
Chris Budz
Chris Budz Саат мурун
Totally missed the point, dodged all the problems and addressed absolutely nothing but said hey look here’s some people of color, happy now?
dino59mob
dino59mob Саат мурун
I have so many black friends tho.
이제로콜라
이제로콜라 2 саат мурун
Really????? AMAZING USA!!!
Sham Mafia
Sham Mafia 2 саат мурун
I'm loving this like to dislike ratio
Tulika Nahar
Tulika Nahar 2 саат мурун
Oh god, all these comments I can't. What else do you guys want? Literary nothing is enough for you people. Yes maybe they haven't handled it the best, but at the end of the day they did hire BIPOC and made reforms to their system.
givememore4free
givememore4free 46 мүнөт мурун
I think they like to be mad for some reason. It's sickening.
The Dream Pipe
The Dream Pipe 2 саат мурун
I just want Gourmet Makes and equality.
Laramy
Laramy 2 саат мурун
I truly want to give the new BA and these three a chance, but man is it hard.
givememore4free
givememore4free 44 мүнөт мурун
You know what would make it easier? Just give it a chance and stopped going with mob mentality. They actually did do a change. Open up your eyes. Stop being mad just being mad I think for yourself.
dsfgasdgqweq3456t534
dsfgasdgqweq3456t534 3 саат мурун
AHAHAHAHHAAAAAAAAA omfg
Nishant Madhan
Nishant Madhan 3 саат мурун
If "scripted" and "poor damage control" could have a baby, this would totally be it lol
Mars
Mars 3 саат мурун
"Ya know, one of the things I like about America.." Oh god, the script cringe
Mars
Mars 3 саат мурун
OOoof 😂 Interviewing a bunch of token "brown" people is NOT the way to show diversity, BA.. not the way. Call us back when you figure it out 👋
Scotty B Goode
Scotty B Goode 3 саат мурун
massive yikes vibes here y’all
Nicole Baker
Nicole Baker 3 саат мурун
I can’t even express in words how upset this has made me. We are not interchangeable. You couldn’t make it right with the POC that you already had staffed so you just go out and replace them with some new people to treat unfairly. 🙄
dick dack
dick dack 3 саат мурун
Look we hire black people now
Pamela Galeano
Pamela Galeano 4 саат мурун
cringe
Diana Corrado
Diana Corrado 4 саат мурун
tonedeaaaaffffff
Maria S.
Maria S. 4 саат мурун
This is probably the worst video I watched today.
End My Misery
End My Misery 5 саат мурун
BA: (Has some issues with racism and the staff start standing up for themselves) Also BA: let's solve our problem not by saying we were in the wrong and treating everyone equal but instead let's just hire more minorities to seem more culturally diverse
Liam Loveridge
Liam Loveridge 5 саат мурун
You wanna build a place where we can feel comfortable asking uncomfortable questions BA? Sure I'll start. How come when your previous BIPOC staff raised the concerns about pay gaps you guys went silent for 4 months and think that putting up a Jeffree Star level "look I have black friends too" video would magically solve it all?
Orella Minx
Orella Minx 5 саат мурун
Affirmative action has ruined yet another thing. God forbid people of color start their own culinary channel that can best present their ethnic foods and celebrate diversity, no that would be too easy, instead they have to demand and throw public tantrums to be included.
Matthew Redenbach
Matthew Redenbach 5 саат мурун
Marcus has been an S tier Chef for years man that’s a proper hire🤞🏼🤞🏼
JP LASSE
JP LASSE 5 саат мурун
this is why Trump wins. they think they can force it and ignore their own audience. they genuinely hate their own audience.
adam livermore
adam livermore 6 саат мурун
Nauseating.
Trina O'Brien
Trina O'Brien 6 саат мурун
You HAD amazing people and you treated them like crap because of their skin color. GTFO.
Waffle Stack
Waffle Stack 6 саат мурун
So instead of saying sorry to the people of color you did mistreat and maybe recompensate them, you replaced them with people (I hope) you'll actually treat correctly? Thats like if I abused my wife but when I got a new girlfriend I treat her right, Im not suddenly a good person for treating a new person with respect.
kai GAGA
kai GAGA 7 саат мурун
We want systematic change.
pam h
pam h 7 саат мурун
terrible, uncomfortable. shame on you BA
Nathan H
Nathan H 7 саат мурун
Incredibly tone deaf- hiring POC and then showing them off in a new vid doesn’t really hit the way they wanted it to
Lucas Meehan
Lucas Meehan 8 саат мурун
Having black people does not make your video any better. Opposite racism does not help what you did.
Lucas Meehan
Lucas Meehan 7 саат мурун
By the way i am not hating on the black people, I am hating on companies' choices
jdgonzo1982
jdgonzo1982 8 саат мурун
you're long silence and lack of care for the community has put me off this channel. I'm surprised to see old faces hanging around as they could have gone on to do their own projects and we would have all followed them. but not this...this is strange and it feels like when your parents split up and you get to meet the new additon...and it feels way too weird to watch so good luck but i'm out...
TheBigExclusive
TheBigExclusive 8 саат мурун
HAHAHAHAHA. Wtf is this.
Fadhil Ramadhani
Fadhil Ramadhani 8 саат мурун
Let's be real. "Global brand advisor" means "the lead token"
Joshua Kaye
Joshua Kaye 8 саат мурун
When I saw the like to dislike ratio, I knew the comments were gonna be good
Fadhila A.
Fadhila A. 8 саат мурун
so sad im not going to watch you guys anymore. what a shame yall cant pay your old BIPOC staff, but instead hire new ones and calling it “inclusivity” 😩💔 good bye BA.. its been great with u :(
Bobcatethan
Bobcatethan 9 саат мурун
1st shot is in papa Frank's old apartment
aruch
aruch 10 саат мурун
Cringe level: Michael Scott's tots
Elle van Veelen
Elle van Veelen 11 саат мурун
They didn't talk about the problems within BA at all......
Iyasa Haliman
Iyasa Haliman 11 саат мурун
can you stop criticizing this video?? I can’t like them all 😫
jacob burse
jacob burse 11 саат мурун
Paper mache ppl...
Alex
Alex 12 саат мурун
If anyone doesnt know, Sohla now works with Babish. See ya over there
Alex
Alex 12 саат мурун
Yikes yikes yikes yikes
జ్ఞా Dippy Jippy జ్ఞా
జ్ఞా Dippy Jippy జ్ఞా 12 саат мурун
HAHAHHAHAHAHAHAHAHHAHAHAHAHAHHAA
16. Gilbert Immanuel Kangdra
16. Gilbert Immanuel Kangdra 13 саат мурун
Man this is an in and utter bullsh*t, the company is f*cked so the white people are giving the brown people all the responsibility and blame.. man this is giving me a "I have brown and black friends" sorta message
Bruh Brigade
Bruh Brigade 13 саат мурун
I'm just here for the comments.
Gabriela
Gabriela 14 саат мурун
All skin folk ain’t kinfolk
rosie holtham
rosie holtham 14 саат мурун
When this is your response 😂🤔
PR.TERCER. GS.
PR.TERCER. GS. 14 саат мурун
There's enough BS all over the world rn don't need it on my subscription box. unsubbed. smh.
yamimoru 。
yamimoru 。 15 саат мурун
I really don't know what to say, yikes
bohjengals
bohjengals 15 саат мурун
How tone deaf do you have to be to put out a video like this considering the stupidity you've been caught up in? Whoever greenlit this needs a brain-scan.
eric v
eric v 15 саат мурун
Are you actually going to pay POC then?
abbsnn cose
abbsnn cose 15 саат мурун
Oof. That dislike ratio. Maybe just pay people fairly to begin with. Just a thought.
Valiant Goose
Valiant Goose 15 саат мурун
You seriously just ruined any chance of a redemption. Jesus, guys. Did you not listen at all??
abbsnn cose
abbsnn cose 15 саат мурун
Woooooooowwww! This is Hillary Clinton " I keep hot sauce in my purse" on the Breakfast Club type pandering. This was not needed. I hope they are getting PAID!!!!
Jessica Nolasco
Jessica Nolasco 16 саат мурун
Unsubscribed. Sucks, I'll miss Brad.
orangecouch
orangecouch 16 саат мурун
Gross. I was hoping for so much better. Unsubscribe.
Jared Antonio
Jared Antonio 16 саат мурун
What kind of damage control is this???
ahn walker
ahn walker 16 саат мурун
RECIPES THAT TASTE OF RACISM
Hannah Frey
Hannah Frey 16 саат мурун
This was really gross. How disappointing.
Fenri s
Fenri s 16 саат мурун
Oh look we have brown people now
Mr One Juan
Mr One Juan 16 саат мурун
So sorry for the newcomers, but this ain’t it
PINKGUY
PINKGUY 16 саат мурун
You think by just hiring brown and black chefs your going to think that the problem is gone. what a shame BA
richard bender
richard bender 17 саат мурун
BA hates White people
richard bender
richard bender 17 саат мурун
Diversity forced everywhere except in opinion. Thanks for deleting my previous comment, i hope you fail even harder than the first time. Trash.
Terrific Ttazzle
Terrific Ttazzle 17 саат мурун
Bon Appetit...Le yikes! 👎
Granola_Girl_47
Granola_Girl_47 17 саат мурун
Because everyone else quit
GammaINC
GammaINC 18 саат мурун
All I can say is just... oof. Come on man...
Austin Blinn
Austin Blinn 18 саат мурун
I am so frustrated. I am hurt. I am also very understanding why the test kitchen is changing. How bout we bring in gabby as editor in chief. ☹️ I seriously could watch their old videos and bawl my eyes out. They got me through some of the toughest parts of these past few years
Journey 2Asia
Journey 2Asia 18 саат мурун
Woooooooowwww! This is Hillary Clinton " I keep hot sauce in my purse" on the Breakfast Club type pandering. This was not needed. I hope they are getting PAID!!!!
Japanese Eraser
Japanese Eraser 18 саат мурун
Chillax stop calling me rascist I have a black iPhone made in China
el dummy
el dummy 18 саат мурун
crickets
Shaiful Asmar
Shaiful Asmar 18 саат мурун
Yikes!
Brenda
Brenda 19 саат мурун
oof those dislikes
Elan Compton
Elan Compton 19 саат мурун
At least we still have brad
Denaya Faith
Denaya Faith 19 саат мурун
This is complete trash . You think because you show a couple POC that it’s ok? Why did it take y’all getting exposed for this to happen 🤔😌
RFW
RFW 19 саат мурун
Conde Nast....this is not how you atone for mistakes.....you think just going overboard with an even more diverse cast is how you get us to like you again? transparency is all we want in these days
Antonio Girifalco
Antonio Girifalco 19 саат мурун
Why did you delete my comment? Not fitting with the agenda?
Alle Rhie
Alle Rhie 19 саат мурун
no judgement to this people but management really said 'i have poc friends!!'
Youri Post
Youri Post 20 саат мурун
More vegan stuff?
Rachel Hall
Rachel Hall 21 саат мурун
I wish you (BA) would have addressed the issues that plagued you (BA) in the past. You (BA) can do better. As others have said, it's not that there wasn't diversity, it's that they were treated differently, we want to know what you've done to make it better and equal.
J.r0d
J.r0d 21 саат мурун
This is a bruh moment
icygus
icygus 21 саат мурун
Oof I didn't realize I forgot to unsubscribe. Thanks youtube algorithm for recommending this video and reminding me to do it! :D
Jadon King
Jadon King 21 саат мурун
Phil Swift and his infamous Flex Tape would be daunted by this amount damage.
Patrisha Kim
Patrisha Kim 21 саат мурун
Marcus Samuelsson worked for Tasty before.
Backmon
Backmon 22 саат мурун
This the new color in the book huh?
Roasted Cauliflower
Roasted Cauliflower 22 саат мурун
These aren't the hosts we're looking for. You can go about your business. Move along. Move along.
Glen Bateman
Glen Bateman 22 саат мурун
Lol. Awesome.
John Marquardt
John Marquardt 22 саат мурун
Stop pandering to blacks.
Riski Rills
Riski Rills 22 саат мурун
This is somehow covering all the guilt that they have. Haha, look so stupid, should've just delete this channel and make a new one.
Eli Buledi
Eli Buledi 22 саат мурун
three people smiling like in a "get out " prequel ...
Mishka Naiker
Mishka Naiker 22 саат мурун
As a woman of color, I’d like to ask the individuals in this video: how does it feel to directly contribute to the problem? To be the token people of color to bail this brand out? To sell out the creators who left who deserved more respect? How big does a check have to be to be big enough to be a part of THIS?
Dustin H.
Dustin H. 23 саат мурун
Jesus Christ, this was definitely the idea of a white person.
Dustin H.
Dustin H. 16 саат мурун
@richard bender You do realize she answers to Condé Nast, yes? You're dumb.
richard bender
richard bender 17 саат мурун
Does the new eic look like a white person to you?
Anna Dokish
Anna Dokish 23 саат мурун
All hatred for the BA aside, I feel really sorry that these guys' first appearance happened to be at the same time we all experience disgust with the BA's actions. I don't think that anyone deserves to 'absorb' negative energy caused by someone else's actions. I wish these people had a better start of their public careers...
Dustin H.
Dustin H. 23 саат мурун
They've all had public careers for years.
john asshat
john asshat 23 саат мурун
Oh man....I started dying laughing when I saw the thumbnail. I just hope they treat these three and any other poc left significantly better and equal the their Caucasian staff.
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